![]() Visit Player Services to sign up for PENN Play during your next stay at a PENN Casino Hotel and receive a complimentary status match based on your current Choice Privileges membership level. Penn National Gaming turned to Prophet to help re-introduce the organization to the world and transform the brand to better communicate and connect with its employees, investors, regulators, partners and consumers. Get ready to experience exciting gaming and entertainment at 20+ casino hotels and resorts. More broadly, the brand lacked meaningful relevance with consumers and prospective employees, inhibiting growth with younger generations and struggling to connect with the innovative talent it needed to support its transformation. The legacy corporate identity was rooted in a gaming- and US-focused name and traditional casino visuals. ![]() Penn National Gaming’s brand was not poised for these shifts. With the rapid growth in their online gaming business, the recent acquisition of theScore, and an upcoming acquisition of Barstool Sports, they were redefining their business and its frame of reference in the industry. Penn National Gaming was best known as a regional casino operator-but its leaders had the ambition to be at the forefront of the industry’s transformation. In 2021, the North American casino industry was at an exciting inflection point, with advancements in technology and the expansion of online gaming.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |